Contemporary Souvenir

Our final project for Design and Corporate Advertising was to brand an up and coming company called 'Contemporary Souvenir' within this we had to either, brand the company with a logo, copy, imagery, tagline or design advertisements, or design packaging.
I decided to look into all of these but mainly focus on the branding of the company.

My idea was based on the fact that souvenirs are objects that people buy from our culture to take back to theres.
My tagline was 'Bring a piece of our home, back to yours'
My main imagery was then the biggest tourist areas in Northern Ireland including, the giants causeway, Titanic quarter, Mourne mountains.
My main logo was a hexagon shape to represent a 'piece' which is what a souvenir is.
The typography in the logo is bold, modern, interesting, intriguing, all of which are included in the brand values of contemporary souvenir.
I also narrowed it down to C.S, to make it even more modern and appealing.
Here is some of the work i designed for the CS

Essay- Are billboards an effective form of OOH advertising?

essay is finally complete!!!!

'Are billboards an effective form of OOH advertising?' (Out-of home)
prototype of what the final piece will look like when i print it tomorrow!

Change my mind: Fountain pen

The brief for this project was to take a product or service, and advertise it in a new way that would 'change someones mind'


After many product changes from a pacifier, to shower seat to a granny's trolley i decided to go with a Fountain pen. 


I chose a fountain pen because it is mainly used by old, business type people, or used for special occasions like invitations etc. I wanted to re brand the fountain pen to make it a useful tool for teenagers aged 10-16 as a way for them to express themselves. Using a fountain pen to splurge their thoughts onto a page. 


A fountain pen is the perfect method to do this because it is more smooth and free flowing that any other pen.


here are my designs for my advertising campaign.