Change my mind: Fountain pen

The brief for this project was to take a product or service, and advertise it in a new way that would 'change someones mind'


After many product changes from a pacifier, to shower seat to a granny's trolley i decided to go with a Fountain pen. 


I chose a fountain pen because it is mainly used by old, business type people, or used for special occasions like invitations etc. I wanted to re brand the fountain pen to make it a useful tool for teenagers aged 10-16 as a way for them to express themselves. Using a fountain pen to splurge their thoughts onto a page. 


A fountain pen is the perfect method to do this because it is more smooth and free flowing that any other pen.


here are my designs for my advertising campaign.