Contemporary Souvenir

Our final project for Design and Corporate Advertising was to brand an up and coming company called 'Contemporary Souvenir' within this we had to either, brand the company with a logo, copy, imagery, tagline or design advertisements, or design packaging.
I decided to look into all of these but mainly focus on the branding of the company.

My idea was based on the fact that souvenirs are objects that people buy from our culture to take back to theres.
My tagline was 'Bring a piece of our home, back to yours'
My main imagery was then the biggest tourist areas in Northern Ireland including, the giants causeway, Titanic quarter, Mourne mountains.
My main logo was a hexagon shape to represent a 'piece' which is what a souvenir is.
The typography in the logo is bold, modern, interesting, intriguing, all of which are included in the brand values of contemporary souvenir.
I also narrowed it down to C.S, to make it even more modern and appealing.
Here is some of the work i designed for the CS