25 Sept 2010

Translink Logo

Another project we were given was to change the logo of the bus and train company, Translink.
In real life this would be nearly impossible to do in the amount of time we had, so thinking of something original was proving to be quite difficult. It was hard not to use some sort of arrow/curved line to represent movement/bus/train/road/railways/lines etc. I wanted to come up with an idea that was new and completely different. I was thinking of making my design a logo everyone would recognise by a simple design like Apple. So after playing with a few ideas i decided to use the letter 'T' and make it strong and simple. I chose the colours of the bus routes from the Translink website and here is my designs.

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